Turtley UX is now The Shell-Out

But the turtles are here to stay.

Hi again, and a warm welcome to new subscribers too 👋

In short, this publication is now called The Shell-Out. If you’re subscribed via email, you’ll continue to receive posts directly to your inbox — nothing will change. Via the web, the new address is theshellout.com 🐢

If you’d like the longer story, there are 3 key points about the change outlined below.

1) The turtles are staying.

Doodling silly turtles is essential. The brand has been tweaked a tiny amount for accessibility, but it’s otherwise remaining firmly naïve and silly.

2) I’m not just a UX designer.

Writing here creates a space to share my love of design and technology. After six months, I’m more adept at understanding what works for me, and it doesn’t always fit neatly under a publication name ending with ‘UX’.

3) It’s more honest.

I partially selected Turtley UX with a vague hope that someone searching ‘Substacks about UX’ could discover it. Turns out SEO is a bit more complicated than that.

In reality, writing really isn’t about numbers at all — I’ve amassed enough people to fill the average British McDonalds¹, and that’s enough people to avoid putting growth before authenticity.

So in conclusion, I’m not chasing numbers or search terms, and I’m naming this publication a cheesy pun that brings me joy…

…because otherwise…

I’d be a shell-out.

Best wishes,
Tom 🐢

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1. This is literally just a guess. But hey, thanks for checking my sources, you diligent person, you!